{"id":150,"date":"2008-01-16T11:29:49","date_gmt":"2008-01-16T16:29:49","guid":{"rendered":"http:\/\/weblog.globaladultmedia.com\/2008\/16\/att-shies-away-from-adult-chat-unit\/"},"modified":"2008-01-16T11:29:49","modified_gmt":"2008-01-16T16:29:49","slug":"att-shies-away-from-adult-chat-unit","status":"publish","type":"post","link":"https:\/\/globaladultmedia.com\/weblog\/?p=150","title":{"rendered":"AT&#038;T Shies Away from Adult Chat Unit"},"content":{"rendered":"<p>AT&#038;T Shies Away from Adult Chat Unit<br \/>\n<a href=\"http:\/\/www.xbiz.com\/news\/web\/88677\">From XBIZ<\/a><\/p>\n<p>LOS ANGELES \u2013 In its acquisition last November of privately held pay-per-call, search and directory solutions provider Ingenio, AT&#038;T received an unwanted bonus; control of the NiteFlirt phone sex and Keen psychic hotline services.<\/p>\n<p>\u201cIngenio\u2019s technology and products deliver an innovative approach for lead generation and help advertisers efficiently place themselves in front of consumers who are ready to act,\u201d Mark Britto, president and CEO of Ingenio, said. \u201cCombining Ingenio\u2019s capabilities with AT&#038;T\u2019s resources and YellowPages.com\u2019s strong reach and brand is great news for advertisers and creates a foundation to expand this business.\u201d<\/p>\n<p>One area of its business that may not see any expansion is its adult offerings.<\/p>\n<p>According to an AT&#038;T spokesperson, however, the company is not interested in adult operations.<\/p>\n<p>\u201cWe are acquiring the pay-per-call and earn-per-call portions, but we are not acquiring the adult portion because it is simply not consistent with our brand,\u201d the spokesperson said.<\/p>\n<p>The Ingenio acquisition was intended as a means to bolster online productivity for traditional print-based Yellow Pages advertisers who may not have their own website, by implementing unique phone numbers for advertisers that allow for efficacy tracking and performance-based pay-per-call billing.<\/p>\n<p>\u201cAs advertisers add performance-based advertising to their marketing mix, this investment makes sense for our business,\u201d Ray Wilkins, AT&#038;T group president for diversified business said. \u201cIngenio\u2019s technology will allow AT&#038;T to expand our robust service portfolio for print, online and mobile advertisers, and that will further differentiate us from our competitors.\u201d<\/p>\n<p>AT&#038;T also expanded its mobile search offerings to include a new online application for iPhone users; along with downloadable, localized search tools that will incorporate the company\u2019s Yellow Pages listings. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>AT&#038;T Shies Away from Adult Chat Unit From XBIZ LOS ANGELES \u2013 In its acquisition last November of privately held pay-per-call, search and directory solutions provider Ingenio, AT&#038;T received an unwanted bonus; control of the NiteFlirt phone sex and Keen psychic hotline services. \u201cIngenio\u2019s technology and products deliver an innovative approach for lead generation and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[12],"tags":[],"class_list":["post-150","post","type-post","status-publish","format-standard","hentry","category-adult-mobile-chat"],"_links":{"self":[{"href":"https:\/\/globaladultmedia.com\/weblog\/index.php?rest_route=\/wp\/v2\/posts\/150","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/globaladultmedia.com\/weblog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/globaladultmedia.com\/weblog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/globaladultmedia.com\/weblog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/globaladultmedia.com\/weblog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=150"}],"version-history":[{"count":0,"href":"https:\/\/globaladultmedia.com\/weblog\/index.php?rest_route=\/wp\/v2\/posts\/150\/revisions"}],"wp:attachment":[{"href":"https:\/\/globaladultmedia.com\/weblog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=150"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/globaladultmedia.com\/weblog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=150"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/globaladultmedia.com\/weblog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=150"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}