{"id":34,"date":"2006-01-22T00:59:46","date_gmt":"2006-01-22T05:59:46","guid":{"rendered":"http:\/\/weblog.globaladultmedia.com\/2006\/22\/erotic-card-pack-accepting-advertisers\/"},"modified":"2006-01-22T00:59:46","modified_gmt":"2006-01-22T05:59:46","slug":"erotic-card-pack-accepting-advertisers","status":"publish","type":"post","link":"https:\/\/globaladultmedia.com\/weblog\/?p=34","title":{"rendered":"Erotic Card Pack Accepting Advertisers"},"content":{"rendered":"

Erotic Card Pack Accepting Advertisers<\/p>\n

The Erotic Card Pak is beginning to accept advertisers for its Winter 2006 edition. Space registration closes February 15 for a March 21 mail date. <\/p>\n

Excerpt from the story at AVN:
\nBy: Eddie Adams<\/p>\n

\nErotic Card Pack (ECP) is a co-op mailing where 15 to 20 companies band together to pool their resources, thus reducing the cost to mail to a large quantities of consumers. Each client gets their own card to showcase their videos, website, products or services. <\/p>\n

“Erotic Card Pack is a great way to generate new leads and business,” Ian McGee, advertising sales director for ECP, said. “We mail ECP three times a year to 100,000 erotica buyers, it’s a proven winner. Almost every advertiser who started with us for the launch issue has come back for three subsequent mailings.” <\/p>\n

According to McGee, the main reason advertisers come back are low prices and a record of success pushing product. <\/p>\n

For a company to reach 100,000 proven direct mail buyers it would normally cost around $35,000. With a co-op mailing the costs are reduced to approximately $5,000, just a little under five cents a contact.<\/p>\n

Conversion rates vary from a half percent to 2 percent, depending on the product and type of ad placed in the package. A conversion rate of 2 percent would provide an advertiser with 2,000 new customers that have expressed an interest in the advertiser’s products and services. <\/p><\/blockquote>\n

Read the whole story at AVN:
\nAVN :: Articles – Erotic Card Pack Accepting Advertisers<\/a><\/p>\n

For more information about the erotic card pack for adult merchandisers check out www.expresscardpak.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Erotic Card Pack Accepting Advertisers The Erotic Card Pak is beginning to accept advertisers for its Winter 2006 edition. Space registration closes February 15 for a March 21 mail date. Excerpt from the story at AVN: By: Eddie Adams Erotic Card Pack (ECP) is a co-op mailing where 15 to 20 companies band together to […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3],"tags":[],"class_list":["post-34","post","type-post","status-publish","format-standard","hentry","category-adult-marketing"],"_links":{"self":[{"href":"https:\/\/globaladultmedia.com\/weblog\/index.php?rest_route=\/wp\/v2\/posts\/34","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/globaladultmedia.com\/weblog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/globaladultmedia.com\/weblog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/globaladultmedia.com\/weblog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/globaladultmedia.com\/weblog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=34"}],"version-history":[{"count":0,"href":"https:\/\/globaladultmedia.com\/weblog\/index.php?rest_route=\/wp\/v2\/posts\/34\/revisions"}],"wp:attachment":[{"href":"https:\/\/globaladultmedia.com\/weblog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=34"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/globaladultmedia.com\/weblog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=34"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/globaladultmedia.com\/weblog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=34"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}