Erotic Card Pack Accepting Advertisers
The Erotic Card Pak is beginning to accept advertisers for its Winter 2006 edition. Space registration closes February 15 for a March 21 mail date.
Excerpt from the story at AVN:
By: Eddie Adams
Erotic Card Pack (ECP) is a co-op mailing where 15 to 20 companies band together to pool their resources, thus reducing the cost to mail to a large quantities of consumers. Each client gets their own card to showcase their videos, website, products or services.
“Erotic Card Pack is a great way to generate new leads and business,” Ian McGee, advertising sales director for ECP, said. “We mail ECP three times a year to 100,000 erotica buyers, it’s a proven winner. Almost every advertiser who started with us for the launch issue has come back for three subsequent mailings.”
According to McGee, the main reason advertisers come back are low prices and a record of success pushing product.
For a company to reach 100,000 proven direct mail buyers it would normally cost around $35,000. With a co-op mailing the costs are reduced to approximately $5,000, just a little under five cents a contact.
Conversion rates vary from a half percent to 2 percent, depending on the product and type of ad placed in the package. A conversion rate of 2 percent would provide an advertiser with 2,000 new customers that have expressed an interest in the advertiser’s products and services.
Read the whole story at AVN:
AVN :: Articles – Erotic Card Pack Accepting Advertisers
For more information about the erotic card pack for adult merchandisers check out www.expresscardpak.com