Pod2Mobile has introduced a suite of advertising services for podcasters. The service can incorporate advertising into podcasts as they are delivered to consumer’s mobile phones over-the-air using Pod2Mobile’s software application.
“With our solution, anyone from a Fortune 500 company to a blog with big ambitions to a budding band can quickly and easily launch an ad campaign that is highly targeted and affordable,” said Brad Zutaut, co-founder of Pod2Mobile.
Pod2Mobile’s automated podcast advertising model allows for the following functionality:
* Audio ads (up to 20 seconds) at the beginning of each podcast
* Podcast and Category targeting for audio ads
* Advertiser control panel for easy campaign creation and content upload
* Stat tracking (demographical and time-based) for graphical ad click-through ratios
* Stat tracking (demographical and time-based) for audio ad delivery
* Easy and cost-effective means to launch advertising campaign
* Ads can be submitted and broadcast in 24 hours or less using the automated insertion functionality
* Podcast specific graphical ads
* Demographic (age & gender) based graphical ads
* Category-based graphical ads
While Apple Computer has sold approximately 42 million of their iPod players, there are presently more than 200 million mobile phone users in the US and over 700 million mobile phones worldwide, according to Gartner Research.
According to Pod2Mobile, their application transforms mobile handsets into podcasting remote controls.